He annoyed his neighbors and the local police by starting a bonfire of furniture in his empty pool. His channel is a mashup of daily vlogging, JackAss style pranks and stunts, inspirational advice, and raps that would make Vanilla Ice cringe. Paul brought in over 10 million subscribers and more than 2 billion views during the course of 2017. The tweens want to date him, be him, or die trying, and plenty of parents are willing to pay big bucks to keep their kids happy. Take Jake Paul, one of the fastest growing creators this year. It’s the place for music videos from traditional acts, of course, but it’s also minting a new kind of icon.
Marketers’ hunger for YouTube is understandable. And in fact, the company plans to raise the rates it charges advertisers in the coming year. There was no impact on the company’s earnings. The string of scandals hasn’t impacted investors’ enthusiasm for Google’s stock, says Brian Wieser, an analyst with Pivotal Research.
BEST MUSIC MASHUPS 2017 YOUTUBE FULL
Just one month later, big brands threatened a full scale boycott of YouTube after learning that their advertising was being played alongside racist and offensive videos.Īnd yet the service’s growth has been largely unaffected by these problems. After a Wall Street Journal report about his use of Nazi imagery and anti-semitic humor, the Swedish vlogger lost his deal with Disney and YouTube cancelled his original series. It began with the downfall of the platform’s biggest star, PewDiePie.
According to recent analysis by Forbes, the top ten channels on YouTube earned $127 million in 2017, an increase of 80 percent from the year before.īut in terms of its public image, 2017 was also the worst year YouTube has ever had. It continued to extend its dominance as the world’s biggest video platform: in June it announced that 1.5 billion people now log in each month, a user base second only to Facebook’s and one that can earn successful creators a substantial windfall.
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